Tuesday, July 22, 2008

learning in the digital age and usability

Friend emailed me the following story, which makes me think: when we design an interactive experience or product usability, we probably should take user's mental model and educated intellectual capacity into consideration in testing. Besides the importance to designers and researchers, the understanding of the kids/generation who grow up in this digital age, who learn, think, work, communicate and socialize digitally will be of growing importance to educators, strtegists, marketing folks. The social practices that are being created around this digital interaction might unfolding another kind of innovation ecologies.

"Fifty Years of Math 1957 - 2007
Last week I purchased a burger at Burger King for $1.58. The counter girl took my $2 and I was digging for my change when I pulled 8 cents from my pocket and gave it to her. She stood there, holding the nickel and 3 pennies, while looking at the screen on her register. I sensed her discomfort and tried to tell her to just give me two quarters, but she hailed the manager for help. While he tried to explain the transaction to her, she stood there and cried.
Why do I tell you this? Because of the evolution in teaching math since the 1950s:
1. Teaching Math In 1950s
A logger sells a truckload of lumber for $100. His cost of production is 4/5 of the price. What is his profit ?
2. Teaching Math In 1960s
A logger sells a truckload of lumber for $100. His cost of production is 4/5 of the price, or $80. What is his profit?
3. Teaching Math In 1970s
A logger sells a truckload of lumber for $100. His cost of production is $80. Did he make a profit?
4. Teaching Math In 1980s
A logger sells a truckload of lumber for $100. His cost of production is $80 and his profit is $20. Your assignment: Underline the number 20.
5. Teaching Math In 1990s
A logger cuts down a beautiful forest because he is selfish and inconsiderate and cares nothing for the habitat of animals or the preservation of our woodlands. He does this so he can make a profit of $20. What do you think of this way of making a living? Topic for class participation after answering the question: How did the birds and squirrels feel as the logger cut down their homes? (There are no wrong answers, and if you feel like crying, it's ok.)
6. Teaching Math In 2007
Un hachero vende una carretada de Madera para $100. El costo de la producciones es $80. Cuanto dinero ha hecho?"

Left or Right?

If you take a close look at the picture taken at Phoenix Skyharbor airport, US, the freewalk way to the left of the escalator, people habitually walk on the right side. However, the sign hanging down from the ceiling is clearly warns/guides people to 'Walk On Left, Stand On Right", which is aganist people's daily behavior routine/habit. Even just passing the warning sign, people still naturally Walk On the Right (as seen on the picture). If you have ever experienced this escalator, you will probably agree with me that when you do walk on the left, it is awkwardly user unfriendly to have someone pass by on the right. To make the experience worse is when the person is pulling a luggage.

It is not a case of people's ingenuity of unintended usability, but a anti-designed usability. I will try all my means to bring this issue to attention, so that better airport experience would be provided.

Update: on my recent trip to Japan, surprisingly I found that the sign guides customers 'Walk on Right, Stand on Left'. Unfortunately, I didn't get a chance to take a picture of the sign.

Update:My friend, Dr. Hana Smith, gives me the following helpful and insight explanation. I have to say, it does make sense! But when you are near airport next time, try it out and tell me which way you feel more pleasurable/comfortable, i.e. "walk on left, stand on right", or "walk on right, stand on left"."

The 'Walk On Left, Stand on Right' refers strictly to the escalator path, and follows the same convention freeways and interstates follow. Except instead of 'slower traffic keep right', it is 'standing persons keep right'. Either way, faster or moving traffic pass in the left lane of the highway (cars)or walking on the left side of the escalator (people). "

Monday, July 21, 2008

A Farmers Market

Didn't notice the produce at the first sight, but a big scale red wall made of CokeCola packages. Can't help wondering if CokeCola is a must-have item in modern day's 'Farmers Market', or this simple booth in the super market is sponsored by CokeCola, or a unintended usage of package boxes for the making of a workable space divider or sign holder.

make yourself comfortable

A luggage cart can be the user's temporary computer desk.
"As long as I can plug in my laptop, I don't mind sitting next to a recylce bin!"


A creative Ad design to encourage women to get examination for breast cancer. Posting from comunicadores.info

Thursday, July 10, 2008

"Attention Please"

A set of recycle trash bins is deliberately separated to create a eye-catching focal point for the fire extinguisher, seemingly shouting out 'Attention Please!"

'NO parking' sign on the door

A NO PARKING OR STANDING sign that is erected where vehicles are prohibited to stop even temporarily is used on a door, denoting 'Do Not Open'!

'lost in translation'

Super 8 Motel is named Super 8 Hotel in China. Concidentally, after being translated in Chinese phonetically, it means 'accelerating richness hotel', which perfectly flavors local culture.

"Lock" away grocery

Surprisingly found out that groceries, priced between $1.5 and $37, such as, chocolate, facial cleanser, lotion, shampoo, milk powder, are locked away in a Chinese grocery market.

Wednesday, July 9, 2008

the 'other' sustainability option

The 'other' trash bin seems to get full faster than other options, such as paper, plastics, glass... Seemingly, people are carrying the morality of protecting the environment and sorting the trash, but are they really sorting it? Or this sorting bins is just for CockCola trash?
Maybe a reality check on this behavior pattern will be interesting.

A Display of Political Relationship

It seems that this "Cart Pool' board at Narrita Airport, Japan is a diplay of Political Relationship . Hierachical order of countries that are (important/friendly) to Japan are USA or any English-speaking country (in English), Korea (Korean), and China(Chinese)! What is also interesting to me is the translation and its of a simply warning 'Use at your own Risk". Korean is the longest, followed by Japanese and Chinese. I don't understand Korean and Japanese, but the tone of the Chinese version is much more polite and humble than 'Use at your own Risk'.

Tuesday, July 8, 2008

'STANDBY' Mode


A Vivid Laptop'Standby' Mode Demo. A slim beauty like Apple Air has to 'stand' wide open!